Like it or not, Microsoft is going to start adding a lot of extensions to RSS to produce some cool features for Longhorn. I have a love-hate relationship with this idea. What really chaps my hide about this video because the first guy acts like he is the first guy to think of these ideas. I actually see this in Microsoft employees a lot. They come out looking smug (and I know they don’t mean to be) as though they thought up this great idea and they want you to come up to their level of thinking. What this really comes down to is that a lot of the features you and I have wanted to create and use RSS for are now going to be a lot easier to use from Longhorn.